Cool Advertising - "Checkmate"

Generally, I'm not that interested in advertising. Most of the time, my internal filter completely blocks it out (when my TiVo isn't doing it for me). But sometimes, a great ad is worth noting. To wit:
















[Hat tip: TheDanzaTap]

Ich bein ein Soccer Mom...

My car is in the shop, so I'm driving a rental today. Perhaps because they knew that I had a bag full of orange slices and a thermos of iced tap water (do kids today bring thermoses of water to sporting activities, or has Smart/Vitamin Water claimed their innocence yet?), the good folks at Enterprise hooked me up with a pimptastic Mazda5. For the uninitiated, it is a mini-van.

See below to understand where I'm at right now:


I've never felt lamer.